Taking the first step in the Baby Friendly Initiative

Increasing capacity in our hospitals to support breastfeeding with the Baby Friendly Initiative.

Woman receiving certificate

St. Martha’s Regional Hospital was the first in Nova Scotia to receive the Baby Friendly Initiative certificate of participation. The certificate recognizes the effort and commitment on the journey towards the WHO/UNICEF “Baby Friendly” designation.

The Baby Friendly Initiative focuses on the role of health services in protecting, promoting and supporting breastfeeding, and breastfeeding as a means of strengthening the contribution of health services to safe motherhood, child survival, and primary health care.

The certificate was awarded by the Nova Scotia Breastfeeding Committee and the Breastfeeding Committee of Canada, which is the national authority for the WHO/UNICEF Baby Friendly Hospital Initiative in Canada. Dedicated and motivated local committee members representing acute care, Public Health, and La Leche League Canada helped make it happen.

Baby Friendly Initiative certificates of participation have since been awarded to Cape Breton Regional Hospital and Glace Bay Health Care Complex.